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TOMMY GIRL X ALEALI MAY


BRAND CLIENT: TOMMY GIRL
ARTIST/COLLABORATOR: ALEALI MAY


Naming the first ever female “Co-Guest Creative Advisor” in the relaunch of Tommy Hilfiger’s “Tommy Girl” brand. The collaboration and partnership is a cross functional global campaign that is being launched through TH’s retailer and DTC networks launching a history brand moment and revenue.


COLLABORATION SNAPSHOT
    • Cross-Functional Campaign 
    • Collaboration Strategy  
    • Earned / PR Strategy 
    • Content / Social Strategy 
    • Product Production / Fulfillment 
    • Retail / Distribution / E-Comm


A Mile Ahead